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Garamond

Garamond was created by Claude Garamond in the sixteenth century. He based his romans on types by Francesco Griffo. He later refined his work and added his own concepts to create his own style. After Claude Garamond’s death, his type made its way to Christoph Plantin and still exist in the Plantin-Moretus Museum today. The French printer Jean Jannon created a specimen of typefaces that had similar characteristics to the Garamond types. Jannon’s work disappeared and was rediscovered around 200 years later and was then wrongly attributed to Garamond. The Garamond typeface has variations in stroke width, resembling handwriting. It is a serif font, and extenders from letters have a downward slope.

Keywords: Legible, Organic, Classic

Serifa

Serifa is a font designed by Adrian Frutiger. Frutiger is a type designer from Switzerland. Frutiger has designed many type styles and fonts, such as Univers, that are widely used today.  It is a slab serif font based on Univers. Slab serif fonts are fonts that contain think, block-like serifs. Serifa is geometric, making it more structured than other curvy type designs. Since Serifa has a geometric structure, it works well with large font sizes. 

Keywords: Slab-serif, Geometric, Thick

Platelet

Platelet is a font type that got its inspiration from a California licence plate. It was designed by Conor Mangat. Mangat is a designer that was born in London and moved to southern California for a design program. Platelet has a fanciful design, making it more difficult to use in normal texts, however this different design allows it to be used in various other situations, such as licence plates. Platelets letter forms are thick and curvy, making them legible from a distance. Some of the letters have unique characteristics, such as the lowercase "b". The "b" has the form of and uppercase "B" in the lowercase character. 

Keywords: Round, Curves, Thick